Case Study  |  Street View

Leekes invites customers inside its new store

with Google Maps Street View

 

About Leekes

Leekes is an independent, family-owned

home furnishings retailer. It operates five

stores throughout the UK.

 

• www.leekes.co.uk

• View Tour and Map Here

Challenge

Leekes, a mid sized home furnishings retailer in the UK, was in expansion mode. To help promote the opening of a new Leekes store in Coventry, its digital marketing team wanted to engage customers with an interactive virtual experience of the store’s interior. However, the new store had over 45 departments across two floors and 185,000 sq ft, so Leekes needed a well-organized and easy-to-navigate solution.

 

 

Solution

After considering several options, Leekes ultimately chose Google Maps Street View to execute its vision. Street View, which stitches together high-resolution photos into a 360-degree interactive virtual tour, offered the best choice in terms of simplicity, quick turnaround, and prominent visibility across Google. Leekes hired a local Google Trusted Photographer to shoot and upload the

virtual tour to Google. The photo shoot took just a few hours, and the Street View was published on Google less than a week afterward. The virtual tour now appears across Google – in Search, Maps and the Leekes Google+ Local page. Customers can navigate and explore the entire store, whether they’re on their desktops, tablets or smart phones.

 

 

 

“ We looked at several other proprietary 360-degree tour solutions.... They were either clunky, the technology was old, or they weren’t cross-browser compliant. None of them stood out as elegantly and robustly as Google Maps Street View.”

—Geraint Martin, head of e-commerce, Leekes

 

Business View in the Leekes Coventry store.

360 Tour - How to use

Floor Plan

Click to use the department map

To rotate the camera

Use the wheel in the panel

at the top left corner

Or use the up and down arrows

on your keyboard

To move in store

Use the wheel in the panel

at the top left corner

Click to select floor

Click and drag with your mouse

Or use the up and down arrows

on your keyboard

Leekes' floor plan overlay, showing the store by department.

Results

Leekes embedded the virtual tour on its website and used the Google Maps API to create a custom graphic overlay leading into the virtual tour. Customers can click on a department to start the Street View experience from anywhere in the store.

 

Geraint Martin states, “Street View has attracted over 20,000 visits since the launch on our site, and average time on the Street View page is five times higher than for any other page on the website. The purpose of our page is to drive in-store footfall rather than online sales, and our Coventry store footfall is up by 20% year on year. We are expecting to relocate our store in Llantrisant, South Wales to a brand-new unit in the Talbot Green redevelopment. Having had such positive feedback from our customers in Coventry, we will definitely use Google Maps Street View for our new Talbot Green store once that project is complete.”

 

 

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One of Scotland’s leading virtual tour suppliers, shooting organisations like the Royal Blind Society, Scotland and great Scottish businesses such as Gideon Robinson Kitchens, Glasgow and Scotland's leading wedding venue - The Vu near Bathgate.

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